PPC Performance Marketing Manager - who will develop paid advertising in Google Ads and Meta Ads.

About the Role

BPD Express is actively developing its digital marketing and is looking for a specialist who will take ownership of paid advertising and make this area systematic, transparent and highly effective.

We are not looking only for someone who can technically set up advertising campaigns. We are looking for a professional who understands how performance marketing influences business growth, can work with data, make decisions based on analytics and deliver measurable results.

You will be responsible for developing our Google Ads and Meta Ads channels, managing advertising budgets, testing new hypotheses and directly influencing the acquisition of new customers for BPD Express.

Main Objective

The main objective is to build an effective performance marketing system for BPD Express that generates a stable flow of qualified leads at an optimal customer acquisition cost.

This means:

• developing and implementing a paid advertising strategy;

• launching, managing and scaling advertising campaigns;

• optimizing customer acquisition costs;

• analyzing the effectiveness of advertising channels;

• testing new audiences, creatives, offers and hypotheses;

• managing advertising budgets;

• building a clear analytics and reporting structure;

• regularly proposing initiatives to improve advertising performance.

Responsibilities

In this role, you will not only manage advertising accounts. You will develop paid traffic as a structured, measurable and results-driven marketing function within BPD Express.

Advertising Campaign Management

• launch, manage and optimize campaigns in Google Ads and Meta Ads;

• work with search campaigns, Performance Max, display advertising, remarketing, Facebook and Instagram advertising;

• develop and implement new advertising strategies;

• run A/B tests for ads, audiences, creatives and landing pages;

• improve campaign conversion rates;

• reduce customer acquisition costs;

• control the efficiency of advertising budget usage;

• scale successful campaigns and stop ineffective activities.

Analytics and Optimization

• work with Google Analytics 4, Google Tag Manager and Meta Pixel;

• analyze user behavior and campaign performance;

• ensure correct conversion tracking;

• evaluate the quality of leads, not only the number of inquiries;

• prepare regular reports with clear conclusions and recommendations;

• identify growth opportunities in campaigns, landing pages and the funnel;

• implement improvements based on data.

Development of Performance Marketing

• identify new opportunities to scale paid advertising;

• test new tools and advertising formats from Google and Meta;

• participate in the development of the company’s marketing strategy;

• collaborate with designers, developers, sales and other departments;

• propose solutions aimed at increasing the number of qualified leads;

• improve return on advertising investment;

• make paid marketing more transparent, manageable and measurable.

Your Profile

We are looking for a specialist who can work independently, take responsibility for results and explain decisions through data.

You are a good fit for this role if you:

• can develop advertising strategies;

• make decisions based on data and analytics;

• understand key performance indicators such as CPA, CPL, CAC, ROAS and ROI;

• can manage advertising budgets effectively;

• understand the connection between advertising, leads, sales and business results;

• follow updates in Google Ads and Meta Ads;

• can test hypotheses and draw clear conclusions;

• are ready to take responsibility for achieving agreed targets;

• work independently, systematically and result-oriented.

Requirements

• at least 2 years of experience with Google Ads and Meta Ads;

• portfolio with completed projects and successful cases;

• proven results, such as ROAS, CPA, CPL, growth in leads, reduced customer acquisition cost or other measurable indicators;

• confident knowledge of Google Analytics 4, Google Tag Manager and Meta Pixel;

• understanding of performance marketing and web analytics;

• experience in optimizing and scaling advertising campaigns;

• experience working with advertising budgets;

• ability to prepare clear reports and practical recommendations;

• structured working style, responsibility and initiative.

Nice to Have

• Google Ads, Google Analytics or Meta certifications;

• experience working in an agency or in a team with Google Partner or Meta Business Partner status;

• professional awards, publications or participation in industry conferences;

• experience with international projects;

• experience in logistics, transportation services, e-commerce or online services;

• German and/or English language skills;

• experience with Looker Studio;

• experience with cross-channel marketing analytics;

• understanding of the funnel from ad click to lead and payment;

• experience working with Russian-speaking audiences in Europe.

What Is Especially Important to Us

We are looking for a person who will not simply manage advertising accounts, but will take ownership of the performance marketing function at BPD Express.

For us, performance is not measured only by clicks, impressions or reach. What matters is real business impact: qualified leads, efficient budget usage, lower customer acquisition costs and company growth.

It is important that you can explain not only what was launched, but also:

• why it was launched;

• what result it produced;

• what needs to be changed;

• which hypotheses should be tested next;

• how the advertising budget affects real leads and sales.

What We Offer

• a role in an international logistics company;

• the opportunity to actively influence the marketing development of BPD Express;

• independence in decision-making;

• the opportunity to build performance marketing as a systematic function;

• interesting international projects;

• work with different audiences and delivery destinations;

• competitive compensation;

• opportunities for professional development;

• long-term cooperation based on results.

Work Format

Employment: full-time
Work format: to be discussed individually — office / hybrid / remote
Company: BPD Express GmbH & Co. KG
Department: performance marketing / paid advertising / digital marketing

How to Apply

Please send your application to:

careers@bpd-express.de

Email subject:
PPC Performance Marketing Manager BPD Express

Please include:

• your CV;

• portfolio with case studies;

• description of 3–5 of your most successful projects with concrete results;

• information about certifications and professional achievements;

• LinkedIn profile, if available;

• desired salary level;

• a short explanation of why this role at BPD Express is interesting to you.